Judy Steiner-Williams – Writing Proposals
By: Judy Steiner-Williams
Skill Level: Intermediate
Duration: 2h 17m
Released: June 10, 2015
In this course, author and senior Kelley School of Business lecturer Judy Steiner-Williams shows you tips and techniques for responding to a “request for proposal” (RFP) and for crafting a well-conceived proposal from scratch. Using an actual RFP and real-life proposals, Judy emphasizes what elements to include in your own response. She also helps you understand the four proposal types, and how to gather research, anticipate potential questions and objections, and follow up successfully. With Judy’s help, you’ll be able to navigate the competitive and sometimes tedious world of proposals and write stronger submissions with a higher rate of acceptance.
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client’s jargon
- Understanding what parts to include
- Following up on a proposal
- Introduction 6m 11s
- 1. Understanding the Proposal 27m 37s
- 2. Types of Proposals 16m 54s
- 3. Responding to an RFP 23m 51s
- 4. Customizing the Proposal 20m 41s
- 5. What to Include 28m 53s
- 6. Following Up 10m 37s
- Conclusion 2m 35s
Judy Steiner-Williams is a senior lecturer at Kelley Business School who teaches writing and business communication.
Judy Steiner-Williams is a senior lecturer in business communication at the Kelley Business School. During her 30-plus year tenure at Indiana University, Judy has taught both students and support staff. English, business, and adult education are her areas of expertise—all related to increasing effectiveness in the workplace. She also coauthored an e-text on effective business communication strategies and has conducted workshops and seminars to a variety of business groups.
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