Shut up! And Stick to the Script
By Bill Twyford
Your ability to answer questions and handle objections gives you an edge over other investors. You’ll get more business and better control of your deals. Shut up! and Stick to the script is specifically designed for “short sales” investors, but it will teach any investor to expertly handle objections. You will know, word for word, exactly what to say.
Think of the benefits of using a “canned” presentation when talking to sellers: You won’t waste the sellers’ time; the information is expressed in a way that the seller can make a rational decision; and your presentation lets you take control and allows you to discuss what’s important to the sellers.
Remember back when you were a child? You learned to tie your shoes, button your shirt, recite the alphabet, and drive a stick-shift car. How did you do it? You practiced and rehearsed. Think of what an actor does in a stage performance-practices and rehearses.
If you “internalize” the scripts-practice them and make the scripts part of you, you won’t be afraid of what to say when you approach a prospect or make a presentation? You will get it right every time. Your confidence will go up. Ultimately, you will close more deals and make more money.
Here’s just some of what you will learn:
- Why learning scripts is important
- How using scrips benefits your customers
- Conversational hypnosis
- How to find and use “global values”
- Effective role playing
- Door knocking scripts
- Over the phone scripts
- How to answer the really tough questions
- How to handle ALL the sellers’ objections
- How to handle ALL the bank’s objections
This complete home study package includes:
- 77-page Teacher Edition Workbook (with all the answers)
- 4 audio CDs
Bill Twyford will teach you the scripts, objection handlers, and persuasive language patterns that will have banks and homeowners eating out of your hand. Once you learn these secrets, your income will go through the roof!
As Bill always says, “Perfect Practice makes Perfect!”
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